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在网络内容中存储摄影的注意事项

2021年9月13日
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Checklist of great tips when selecting the perfect stock photo for your website

为网站选择库存图片
图像质量的重要性是不可否认的. Not only do they improve a website visitor's experience, but they also help 用语言无法表达的方式讲述你的故事

然而, many times web designers have a tough time procuring original photographs. 在这种情况下, the best antidote is to head on over to reliable stock photography and find an image that best fits your brand. 

但是,看哪! Stock photos may be a popular choice for readily available assets, 但它们被贴上了陈词滥调的标签, 过度使用, 和举行. In fact, some pictures are so cheesy that viewers are immediately turned off by their sight. 

The good news is that there are many ways to help you find unique and compelling pictures for your brand. Moreover, you can 'un stock' the stock pictures to make them exclusive for your web design. 

Just follow the below do's and don'ts of using stock photography and you will be all set to dazzle the site visitors with perfect visuals. 

建议:检查许可证

当你 购买股票的照片, it is essential to understand the specified terms and conditions to ensure you will use them legally. The stock image license will list whether you can edit the selected pictures, 商业上使用, 摄影师的荣誉是必要的. 

Generally, stock photograph licenses are divided into three categories:

  • Royalty-Free: With this license, you pay only once and can use the pictures for unlimited projects. 
  • ​Rights Managed: If you purchase the rights managed license, 您可以对照片拥有特定的使用权. This means that you can customize the license as per the targeted geographical location, 时间限制, 根据使用情况和权利.   
  • Extended License: The extended license gives you permission to use the stock picture in items that may be resold. 例如,t恤、马克杯和日历. 

Do note that the stock agency you select has the freedom to modify the licensing terms according to their preference. So, make sure you read the instructions of each stock photo website carefully to avoid trouble. 

不要:选择你看到的第一张图片

图片网站上有数百万张图片. And many times, you would be tempted to go with the first image you find in the relevant category. 

然而, the images that appear in the first few result pages tend to be common and used by many others before you. So, instead of picking the first picture, you see, dig around a little comprehensively. Most stock picture websites have 搜索 filters integrated into their interface. Make use of them and filter out pictures as per the required niche, size, style, and even color. 

花点时间找一张完美的照片, you will avoid replicating something your competitor has already established. You will also have the opportunity to see all the hidden gems usually ignored because they are located in the subsequent pages. 

Do:摆弄图片

Most stock photo agencies allow the buyers to edit the pictures according to their liking. 这意味着您可以进行编辑, 作物, change the background and add overlays or texts to the existing images. 

You can even snip out some part of the stock photograph and integrate it with a custom picture to make it resonate with the web design. 

然而, editing rules differ in every stock photo website. This is why you must read the usage guide carefully before modifying any part of the picture. 

不要:选择老套的图片

网站内容库摄影

在所有诚实, some stock pictures are a far cry from reality and immediately provoke a feeling of fakeness among the audience. They are also widespread in the web design circle, and the visitors have become numb to them. 

如果你想影响观众, make sure to avoid cliche pictures that have models looking staged or scenarios that don't depict real life. 我的意思是, when was the last time you saw an adult using a piggy bank or woman laughing and dancing with a bowl of salad. 

If the picture does not come close to something you would see in real life, 我建议继续找! 

It is also a good idea to think about the emotions you wish to portray for your brand. 拍一些偷拍的照片,而不是摆姿势的. Avoid photos with abstract art and look for creative vectors. And by all means, ignore photographs with a headless man in a suit pointing at floating objects. 

应该:查看竞争对手的页面

剽窃经常被指责 and reported as an unethical practice on digital platforms. 即使这是无意的, having the same context on your website as others will negatively impact your credibility.  

图片也是如此. 即使你的文本是独一无二的, uploading the images already on other websites will make your content seem less original. 

当搜索库存照片存储库, try to find something original and beneficial to your brand. Do a Google Reverse Image 搜索 or use the TinEye tool to determine if the image you chose appears on other websites. 

:不要忘记SEO

图像搜索引擎优化是网页设计的重要组成部分!

当你 add relevant information with each image, they are identified by 搜索 crawlers. This information is further used to enhance your site's ranking on the SERP, 让感兴趣的人很容易找到你. 

优化图片 according to the SEO requirements will also help your website load quickly and positively impact the user's experience. 

下面是一些图片SEO的最佳实践:

  • 使用描述性术语/关键字重命名图像文件. 

  • 添加Alt文本,以提高页面的可访问性. 

  • 调整图片大小,以便无缝加载.

  • Ensure the images load on both - desktop and mobile in a similar manner. 

  • 使用高质量和无像素的图片. 

  • 向站点地图添加图像.

用这些技巧找到视觉上的一致性

Stock photographs are a lifesaver for many designers and marketers. 但是当使用这些图片时, you must comply with the best practices to prevent any negative impression. 

I am sure this would not be a problem you would have to face with the above tips.
祝你好运!

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